With an abundance of different brands and competition everywhere, a business owner must think deeply about how their brand truly stands out from the rest if they are to succeed. It is important for any business to have a strong value proposition, which tells the target audience not only about the products and services offered by a business, but how it directly benefits the consumer and solves a specific problem. It also becomes the structure of a company’s business strategy. …

A good open-world RPG is like a glass of wine: great to sip on for a while and when the glass is done you just pour more (well, that’s more my wine routine). I guess Ghost of Tsushima (GoT) in this case is like sake if we’re keeping true to its Japanese roots; a visual masterpiece with a great pace that feels rewarding and full of depth with many interesting character stories. I’ve indulged in open worlds throughout the console generations, with titles like Skyrim, Witcher, Breath of the Wild, the list goes on. The key to a good open…

Gotta love a good colour palette, featuring my succulents.

I am no stranger to farming sims, and I consume them with vigor. I’ve noticed their popularity rising over the past few years, with more titles released on PC and Nintendo Switch than years ago when the original Harvest Moon games surfaced. My absolute favourites boil down to Harvest Moon: A Wonderful Life (AWL), which was released on Nintendo Gamecube several years ago, and the slightly more recent and well-known Stardew Valley, developed by Concerned Ape. When it comes to the newer revamp of the Harvest Moon franchise, Story of Seasons (SoS),I can’t help but find it devoid of the…

I receive a mix of surprise and quizzical expressions when people learn about my background in automotive sales, which is where I got my professional start right after I graduated university in 2016. Especially when they know about my degree in English and professional writing. It doesn’t appear to be a natural mix, but if you ask me I think both the art of sales and writing go hand in hand. After all, each is trying to engage their client or audience in some way, and are carefully choosing the right words and feelings to do so.

I suppose in…

Emilia Vieni

A crazy copywriter based in Toronto. Come and enjoy my reflections and niche pieces. Owner of devoircopyco.ca

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